CRM data mining

How can CRM data mining help your company? KXEN can show you!

CRM data mining enables companies to define how likely a customer is to buy a product or service again by identifying a list of characteristics, creating a profile and segmenting customers into groups with similar behaviours. This procedure was traditionally time and resource hungry as it was largely manual. But now, thanks to KXEN's automated data mining software the analytical models required can be created in just a few hours, allowing companies to fast track their decision making.

CRM data mining gives companies the edge

CRM data mining allows companies to have an overview of exactly what their customers are looking for, and tailor their product and service portfolios accordingly. KXEN's advanced analytics uses associated rule mining in conjunction with predictive analytics to create the robust analytical models they need, quickly and simply. In this way KXEN helps make predictive analytics part of everyday corporate business decision making.

Find out how CRM data mining can help your company by clicking here!

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Customer Quotes

"We've found that statistical models can cut direct-mail volumes by as much as 70 percent while campaign response rates can rise twofold or even threefold. With KXEN... we can concentrate on having the right offer in front of the right customer at the right time."

Mathew Common, Head of CRM Support, Barclays

"KXEN has reduced elapsed time to model creation, start to finish, by approximately 80 percent and reduced model building time from three weeks to one. By using this tool, the churn rate has reduced by a percentage point, and the company has realized the return on investment in the first two months it has been in service."

Cox Communications, DMReview